A regular and frequent review of competitors (who they are, their products, performance, market position etc.) is necessary to maintain or improve competitiveness and to develop long range plans.

BPIR Categories

1.2.1 Product strengths/weaknesses/opportunities/threats
1.2.2 Service strengths/weaknesses/opportunities/threats
2.1.1 Analyse & understand competition
15.2.2 Customer retention/referral/relationship building

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