This measure assesses the strength of the relationship with customers in product design. To use this measure a definition of what constitutes a partnership needs to be agreed.

BPIR Categories

1.3.1 Build customer relationships
3.2.1 Translate customer needs into product requirements
15.2.2 Customer retention/referral/relationship building
15.6.3 Design of products, services or processes

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.