A measure that provides an input to the assessment of the effectiveness/performance of the product/service development process.

BPIR Categories

15.6.13 Innovation, technology & flexibility
15.6.3 Design of products, services or processes
3.4.1 Design product/process/service enhancements
3.3.2 Develop prototypes/pilot schemes
1.2.3 Identify new innovations that meet customer needs
8.2.2 Create an environment for empowerment/innovation

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