A measure that indicates the importance or reliance on new products as opposed to unchanged established products, it is also useful in the assessment of the effectiveness/performance of the product/service development process. The relevance of this measure will of course be influenced by the nature of the product and/or targeted market.

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
3.4.1 Design product/process/service enhancements
3.3.2 Develop prototypes/pilot schemes
8.2.2 Create an environment for empowerment/innovation
15.6.13 Innovation, technology & flexibility
15.6.3 Design of products, services or processes

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