A measure of the penetration of market segments, this information can be used strategically if analysed along with similarly segmented sales and profitability data

BPIR Categories

2.2.2 Select relevant markets
4.1.1 Identify market segments & target customers
15.6.4 Market, selling & invoicing processes

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.