This measure provides an indication of the organisation’s performance in terms of competitor performance.

BPIR Categories

15.6.14 Benchmarking/performance measurement/survey design
14.1.3 Set performance targets.
2.1.1 Analyse & understand competition
14.2.3 Benchmark performance measures against competitors
15.6.2 Strategy development & deployment
15.6.15 Continuous improvement & general measures

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