Product or service uniqueness

This measure assesses the extent to which a new product or service launched differentiates both from competitor’s products and the organisation’s existing portfolio of products and services

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
3.1.1 Establish a design process
3.4.1 Design product/process/service enhancements
15.6.13 Innovation, technology & flexibility
8.2.2 Create an environment for empowerment/innovation
15.6.3 Design of products, services or processes