This measure indicates the level to which the organisation offers diverse products or services. This measure can be useful in benchmarking projects. A scale would need to be designed if it is to be of any use. It is generally believed that there is a relationship between diversification and financial performance, this being that organisations…

BPIR Categories

2.2.2 Select relevant markets
15.6.2 Strategy development & deployment
15.6.4 Market, selling & invoicing processes
4.1.1 Identify market segments & target customers

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