The measure of sales force productivity assesses the efficiency and effectiveness of the sales force. It is a key measure of the demand generation process, as it assesses the return that is received for marketing effort.

BPIR Categories

4.2.1 Manage sales & sell products & services
15.4.7 Employee efficiency/productivity performance
15.6.4 Market, selling & invoicing processes

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.

OR
X
X