This measure assesses the success of the new product or service in terms market response (customer orders).

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
3.3.2 Develop prototypes/pilot schemes
3.4.1 Design product/process/service enhancements
4.1.1 Identify market segments & target customers
8.2.2 Create an environment for empowerment/innovation
15.6.3 Design of products, services or processes
15.6.13 Innovation, technology & flexibility

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