A measure of the number of shareholders. This could provide an indication of the type or segment of investor (e.g. what kind of insurance or investment fund, small investor/large investor, short term/long term investor, etc.) is attracted to buying the shares of the organisation, and the proportion that each owns

BPIR Categories

13.2 Build shareholder relationships
11.1.5 Manage financial risk
15.6.11 Financial management

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