A measure to assess how well employees understand their role in the context of overall company strategy. Communication of company strategy is important as it helps to ensure all employees are working in the same direction.

BPIR Categories

9.4.1 Align employee & organisation development needs
9.5.1 Develop performance management approach
15.6.2 Strategy development & deployment
15.4.4 Employee performance management/recognition
15.6.1 Vision/leadership processes
8.2.1 Leaders communicate with employees

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