Vision and mission are two essential components of an organisation’s strategic direction. The vision statement describes the organisation’s desired future, it inspires and motivates the employees and stakeholders to work together towards achieving the vision. On the other hand, a mission is a concise statement that describes the organisation’s purpose, the core reason for its existence. Simply, it answers the question of what the organisation does and who it serves. It outlines the organization’s objectives, its target audience, and the value it offers.

Fundamental Differences Between Vision and Mission Statements

  • The focus of the vision is the distant future (10 years, 20 years, 30 years); the outcomes of the mission are the near future or here and now.
  • Vision gives a broader perspective of the envisioned future state; the mission lays down the actions to attain the vision. A mission statement sometimes has a problem-solution link.

The Significance of Vision and Mission in Business Excellence

  1. Alignment and focus: A well-defined vision and mission provide a common understanding of the organization’s purpose and direction. They help align employees’ personal goals with the organization’s objectives, ensuring that everyone is working towards the same end. This alignment fosters a sense of focus and unity, which is crucial for organizational performance.
  2. Decision-making and resource allocation: A clear vision and mission serve as a benchmark for decision-making, guiding managers and employees in their daily tasks. They help prioritize initiatives, allocate resources effectively, and ensure that every action taken is in line with the organisation’s overarching goals.
  3. Motivation and engagement: A compelling vision and mission inspire and energize employees, motivating them to strive for excellence. By connecting employees’ work to a greater purpose, organisations can boost engagement and job satisfaction, leading to higher productivity and better performance.
  4. Differentiation and competitive advantage: A unique and clear vision and mission set an organisation apart from its competitors, providing a strong competitive advantage. They also help communicate the organisation’s value proposition to customers, suppliers, and other stakeholders, building brand recognition and loyalty.

Now, look at the table below for the EFQM award winners for 2017-2021 and their vision and mission statements. These organisations have demonstrated excellence in various areas and have been recognised for their outstanding performance.

For members, if you are interested in learning more about award-winning organisations, click on an organisation’s name to read more details about the organisation.

If you are not member yet, it is the perfect time to join the We have made great improvements to the website’s speed, user-friendliness and added lots more best practice content to support you at your workplace!


YearOrganisationMission  VisionURL
2022VAMED-KMBImprove the health and well-being of people around the world by providing innovative, high-quality healthcare services and solutions. We are committed to meeting the needs of our patients, clients, and partners, and to being a responsible and sustainable company that contributes to society and the environment.To be the leading healthcare company in the world, known for our innovation, excellence, and commitment to improving people’s lives. We aim to create sustainable, patient-centered healthcare systems that provide the highest quality of care to people in need, and to be a responsible corporate citizen that makes a positive impact on society and the environment.
2021Albert Czech RepublicOur mission is to provide our customers with a wide range of high-quality products at affordable prices, while delivering exceptional service and a pleasant shopping experience. We are committed to being a responsible and sustainable company that contributes to the communities we serve, and to creating a positive impact on the environment.Our vision is to be the leading retail company in the Czech Republic, known for our wide range of products, affordable prices, and exceptional service. We aim to be a trusted partner for our customers, employees, suppliers, and stakeholders, and to create value for society and the environment through our operations.
2021Elisa OyjA sustainable future through digitalisationTo be a leading European provider of digital services and connectivity
2021Centre Hospitalier de LuxembourgTo provide high-quality, patient-centered medical care that is based on evidence, research, and innovation. We are committed to improving the health and well-being of our patients and the community we serve, and to fostering a culture of excellence, respect, and compassion among our staff and partners.Our vision is to be a leading healthcare provider in Luxembourg that sets the standard for excellence in patient care, research, and education. We aim to be a trusted partner for our patients, staff, and stakeholders, and to make a positive impact on the health and well-being of our community and beyond.
2021Yangtze River Pharmaceutical (Group)To be committed for better and dedicated for caring allTo become a world-class pharmaceutical enterprise that provides high-quality medicines for human health
2021Hospital Universitario Fundación Jiménez Díaz

Collaborate to improve the health and quality of life of citizens, offering excellent health services, with the patient as the center of our care, and highly qualified professionals, in a private hospital with a teaching and research vocation.

Ensure maximum collaboration and integration with the public administration, with primary care and socio-health services, insurance companies and the Quironsalud Group, promoting mutual and sustainable benefit for all of society.

Lead the Transformation of the current Health System to ensure its sustainability, promoting innovation and incorporating the new available technologies.

To be recognized as a benchmark at a national and international level, from the healthcare, teaching and research perspective.
2021SCLESCLE’s mission is to help our customers improve energy efficiency, reduce their carbon footprint, and achieve sustainable growth through the deployment of innovative and reliable energy management solutionsTo be a leader in the energy management and smart grid solutions market, known for our technical expertise, innovation, and commitment to sustainability.
2021Dubai Electricity & Water Authority (DEWA)We are committed and aligned to Dubai’s 8 Guiding Principles and 50-Year Charter supporting the UAE’s directions through the delivery of global leading services and innovative energy and potable water solutions enriching lives and ensuring the happiness of our stakeholders for a sustainable Net-Zero carbon 2050.A globally leading sustainable innovative corporation committed to achieving Net-Zero by 2050.
2019GC Europe N.V.To improve oral health worldwide by delivering innovative, high-quality dental products and solutions that meet the needs of dental professionals and patients.To become the world’s leading oral healthcare company, and all aspects of business operations are geared towards reaching this ultimate goal.
2019PostMailSwiss Post connects Switzerland and the world. We are a trusted partner for our customers, reliably delivering their letters and parcels every day. We are committed to meeting the needs of our customers, providing high-quality services that are efficient, convenient, and sustainable.Powering a modern Switzerland
2018Infineon Technologies AustriaWe make life easier, safer, and greener.We are the link between the real and the digital world.
2017Glasgow Housing AssociationProvide good quality, affordable housing in thriving communities and to assist tenants to sustain their tenancies and improve their quality of life.Create better homes, better lives, and better communities in Glasgow.


Did you know there are more than 5800 award winners in the

Receive Our Newsletter

Keep informed on best practice research and business improvement events from around
the globe - be the first to read our Best Practice Reports

Source :-
BPIR Category : 2.2.3 Develop vision and/or mission
Latest News Categories: Business Excellence, Latest News, Leadership