Best Practice Tools & Techniques - Sample

The following is a sample of one of the many best practice strategies, tool and techniques available to members of the BPIR.com. For access to a full description of the performance measure and linked bechmark data click here to join now

Technique: Marketing - Customer Acquisition Campaign

Description: For most businesses, the primary means of growth involves the acquisition of new customers. This could involve finding customers who previously were not aware of your product, were not candidates for purchasing your product, or customers who in the past have bought from your competitors. Some of these customers might have been your customers previously, which could be an advantage (more data might be available about them) or a disadvantage (they..

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