The CA systems at General Motors Corp., Eastman Kodak, and British Petroleum were analysed between January and July of 1986. Semi-structured interviews were conducted in each of these companies involving 73 analysts, 17 managers of the analysts, and 63 clients. The study revealed: - CA systems in these global business structures (that had a business…

BPIR Categories

1.2.4 Customer reactions to competitive products
2.1.1 Analyse & understand competition
14.2.3 Benchmark performance measures against competitors

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.

OR
X
X