Corporate communication deemed critical to organisational success

A study that drew on data from 23 Chinese companies included in the China Benchmark Study 2006 revealed that corporate communication was perceived as critical to the success of the organisation. Of the respondents: 1. 73.9% strongly agreed and 26.1% agreed with the statement: ‘‘In a complex environment, honest, clear and coherent communication can drive the rewards of success toward the organisation and its leaders''. 2. In 69.6% of the companies the CEO was the top person responsible for co...