An evaluation of 32 successful organisations drawn from Business Week's Top 100 Most Innovative Companies examined approaches to innovation. Behaviours across the broad innovation elements of corporate culture, market research processes and organisational structure were defined. Companies were classified into four levels of innovation: Level 1 Low innovation; Level 2 Incremental innovation; Level 3 Some breakthrough innovation and; Level 4 Breakthrough and incremental innovation. Companies that ...

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3.2.3 Develop&integrate technology/innovation into concept

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