Marketing – Online Marketing, (E-marketing) – consumer attitudes and motivations

A 2009 survey that examined attitudes, motivations, and demographics of Internet and Non internet shoppers received 491 responses from shoppers in the US (100), Brazil (100), Bulgaria (100), China (99), New Zealand (92) and England (100), and revealed that: 1. Internet shoppers were more convenience seeking than non-shoppers. 2. Internet shoppers in the countries examined (except New Zealand) were more innovative than non-shoppers. 3. Consumers who were more innovative were more likely to use t...

BPIR Categories

4.1.5 Develop & implement e-commerce strategy
4.1.1 Identify market segments & target customers