The neuromarketing industry isn’t just interested in what makes shoppers choose the products they do in the supermarket. Much of their work is done before they’ve even walked through the door. For example, Hollywood’s interest was piqued by a 2012 study by Innerscope Research. They showed 40 film trailers to more than 1,000 people, measuring…

BPIR Categories

1.2.5 Predict customer purchasing behaviour
4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy

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