A 2-year study into plans and strategies for Research & development (R&D) interviewed 50 senior managers from 31 US companies in six industries. The study found that: 1. 52% conducted R&D overseas to have closer access to customers and markets. 2. 34% set up R&D centres overseas to gain access to technology and know-how-through partnerships…

BPIR Categories

2.2.4 Formulate and review business unit strategy
3.6.1 Manage product/process/service development

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