A 2001 study of seven ethnic neighbourhoods in Los Angeles examined social networking friendships and found that; 1. Just 22 % of respondents had made a friend online. 2. 44% of Koreans, 31% of Chinese, 13-19% of Whites, 16% of African Americans, and 7-15% of Hispanics had made friends online. 3. The most collectivist ethnic…

BPIR Categories

4.1.1 Identify market segments & target customers
10.4.4 Manage internal information & knowledge sharing
10.4.5 Manage external information & knowledge sharing

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