A 2008 study by Rapleaf analysed a database of 49.3 million Social Networking users aged 14 to 74 and found that: 1. 14 to 24 year olds comprise two thirds of all SNW users. 2. The percentage of SNW users dropped significantly after 24 years of age (with the exception of LinkedIn - the social networking website for professionals). 3. 18 - 24 year olds were twice as likely to be Facebook users as 25-34 year olds....

BPIR Categories

4.1.1 Identify market segments & target customers
10.4.4 Manage internal information & knowledge sharing
10.4.5 Manage external information & knowledge sharing

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