Social Networking viewed as a key strategy

A 2009 survey into employee access to social media, conducted by Russell Herder/Ethos, received responses from 438 US executives and found that social networking was viewed as a key strategy: 1. 81% said social media could enhance relationships with customers/clients and build brand reputation and 26% used social media to further corporate objectives. 2. About 70% said they planned to increase the use of these new opportunities. 3. Of those who were not using social media on a corporate basis 40...

BPIR Categories

10.4.5 Manage external information & knowledge sharing
4.1.1 Identify market segments & target customers
10.3.1 Establish systems security strategies & levels