A 2009 survey into employee access to social media, conducted by Russell Herder/Ethos, received responses from 438 US executives and found that social networking was viewed as a key strategy: 1. 81% said social media could enhance relationships with customers/clients and build brand reputation and 26% used social media to further corporate objectives. 2. About…

BPIR Categories

10.4.5 Manage external information & knowledge sharing
4.1.1 Identify market segments & target customers
10.3.1 Establish systems security strategies & levels

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