A study project conducted in-depth interviews with leaders of 21 small US manufacturing firms with up to 500 employees, and examined strategy execution in those with high market-oriented leaders. The study showed that the leaders had all developed and implemented common organisational components that supported their market-oriented values, including: 1. Internal customer/ supplier networks that reinforced employees having value for each other and having value for the external customer. 2. Perfor...

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2.2.4 Formulate and review business unit strategy
2.5.3 Develop and deploy action plans & projects

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