According to a recent survey by the International Association of Business Communicators (IABC), social media offers an important and growing set of communications tools. These tools are being utilised by organisations worldwide for effective employee engagement.  The survey which involved almost 1500 participants specifically addressed the use of internal/external social media tools, see the charted results below. Blogs were used most at 47%, and discussion boards (or internet forums) ranked very high at 65% when planned future use is taken into account. Interestingly the survey revealed that more than half of top executives did not use social media, however 12% did regularly use internal and external social media.

 
See full survey results on the iabc.com website [pdf link]  

Neil Crawford

Senior Researcher
BPIR.com Limited