The ADKAR (Awareness, Desire, Knowledge, Ability, and Reinforcement) Model is a framework for understanding and managing individual change. It provides a structure and tangible guidance for leaders who want to motivate change in others. When applied to organisational change, this model allows leaders and change management teams to focus their activities on what will collectively drive individual change and produce organisational change.

BPIR Categories

9.4.6 Develop management/leadership competencies
14.3.7 Manage transition to change

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