This graph reveals that the Malcolm Baldrige National Quality Award was easily the most searched for item with two to three times as many searches in comparison to the EFQM Excellence Model. The Deming Prize was rarely searched for.
The next graph shows a second search. This time I searched for Baldrige, EFQM and Deming. The results are very interesting. As can be seen Deming was easily the most popular search with three to four times as many searches as for Baldrige, which came second, or the EFQM. This search shows the continued relevance and impact of Deming’s work worldwide and that the Baldrige and EFQM “brands” have not reached the same level of popularity (even though these frameworks have largely embraced Deming’s 14 points in their core values and concepts).
The findings from this research points to the opportunity to grow the brand of “business excellence” in general. This finding is supported from other comparisons of “business excellence” with other tools and techniques as per the previous Google Trends article.
This article was written by Dr Robin Mann, Head of the Centre for Organisational Excellence Research, NZ.
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