This best practice from Abu Dhabi Ports Group details the strategic evolution of Abu Dhabi's cruise business from a seasonal stopover port into a fully integrated, regional tourism ecosystem. The initiative involved developing world-class infrastructure, including the Abu Dhabi Cruise Terminal and the unique Sir Bani Yas Cruise Beach, a sustainable island destination. The practice is distinguished by its pioneering regional expansion, acquiring and managing cruise ports in Jordan and Egypt to cr

BPIR Categories

1.3.1 Build customer relationships
2.2.2 Select relevant markets
2.2.5 Integrate future foresight scenarios into strategy
13.1 Develop and manage supplier/customer partnerships

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