BPIR Categories
2.1.6 Identify social & cultural changes4.1.2 Manage advertising & promotional activities
13.5 Develop public relations program
13.7 Develop community relations
This best practice from Dubai Customs is a comprehensive, multi-channel awareness campaign designed to combat the illegal trade of endangered species, in alignment with the CITES convention. The initiative was created to educate travelers, cargo clients, and the wider community about the environmental and legal consequences of trafficking endangered plants and animals. Its innovative approach combines traditional outreach with advanced technology, including 3D screens at Dubai International Airp
4.1.2 Manage advertising & promotional activities
13.5 Develop public relations program
13.7 Develop community relations
4.1.2 Manage advertising & promotional activities
13.5 Develop public relations program
13.7 Develop community relations