Mohammed Bin Rashid Housing Establishment Innovation Approach – UAE – Organisation-Wide Innovation Award – 2025 (Mohammed Bin Rashid Housing Establishment)

This application for the 7th Organisation-Wide Innovation Award is submitted by the Mohammed Bin Rashid Housing Establishment (MBRHE), a key governmental entity in the United Arab Emirates. MBRHE's vision is to deliver pioneering and sustainable housing services, aligning its comprehensive innovation strategy directly with Dubai’s national priorities for sustainable urban development and enhanced quality of life. The organisation-wide innovation culture is championed by senior leadership throu

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
3.2.3 Develop&integrate technology/innovation into concept
3.2.5 Involve stakeholders in innovation & product/service development
14.3.3 Implement an org-wide continuous improvemnt program
14.3.6 Provide ideas management & innovation processes