This best practice, a joint initiative by Dubai's Roads and Transport Authority (RTA) and Dubai Police (DP), is the "Delivery Sector Excellence Award," a government-led recognition program designed to enhance traffic safety among delivery riders. This biennial award encourages delivery companies and their riders to adhere to traffic safety regulations by offering significant cash prizes—ranging from 3,000 to 5,000 AED—for exemplary performance, a unique incentive in the sector. The program w

BPIR Categories

2.4.5 Manage strategic alliances
4.1.2 Manage advertising & promotional activities
9.5.5 Manage reward & recognition programs
13.5 Develop public relations program
13.7 Develop community relations

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