Titan Company Limited – India – International Best Practice Competition – 2023 (Indiefit: A technology to identify the best eyewear frame fit for Indian customers using Golden Ratio Proportion)

The best practice is the development of an algorithm that takes into account different head sizes, facial dimensions, and comfort wrap of frames to recommend the right frame sizes and fits for Indian customers. This is an operational practice that involves the use of design and technology to enhance the customer experience and improve customer satisfaction.

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
3.2.1 Translate customer needs into product requirements
3.2.3 Develop&integrate technology/innovation into concept