Titan Company Ltd – India – International Best Practice Competition – 2025 (Bridal Jewellery Redefined through Timeless Madhubani Inspiration)

This best practice from Titan’s Tanishq is the creation of a bridal jewellery collection inspired by the 2,500-year-old Madhubani art form, which has its roots in the Mithila region of Bihar, India. The collection, which is ethically crafted at the company’s Medinipur Manufacturing Centre, blends traditional craftsmanship with modern aesthetics to create pieces that are rich in cultural symbolism and storytelling. In a departure from conventional, trend-led designs, this initiative collabora

BPIR Categories

3.2.1 Translate customer needs into product requirements
3.2.5 Involve stakeholders in innovation & product/service development
4.1.4 Develop & implement marketing strategy